New Name and Brand Identity Revealed for Springdale’s $1B Tri-County Mall Redevelopment Project

Name pays homage to the City of Springdale’s rich historical roots as a haven for builders, entrepreneurs and creators

SPRINGDALE, OH, May 9, 2022 – MarketSpace Capital and Park Harbor Capital announced today the new name and brand identity that will define the $1B development currently underway at the site of the former Tri-County Mall. The new mixed-use development will be called Artisan Village, encompassing all the various properties and assets planned for the development, including multifamily units, retail and culinary establishments, greenspaces, and more.

Cincinnati-based marketing and consulting firm, BSB Group International, developed the name and brand, including a full suite of creative assets and content that will be shared across social media and digital platforms in the coming months. The inspiration for Artisan Village came after BSB spent months studying the rich history of the city of Springdale, learning about its vibrant community of skilled creators who decorated – and built – the initial village of Springdale more than 200 years ago. That history will serve as a key driver of the project’s future, touching several aspects of construction, branding and design, from architecture and street names, to partnerships and tenants.

“When BSB Group presented the name Artisan Village, and, most importantly, the story behind it, our team was unanimously inspired and immediately onboard,” said Sohail Hassan, Managing Partner of Marketspace Capital. “We are truly honored to take one of the most authentic aspects of Springdale’s history – its centuries-long commitment to artisans and creators – and intentionally weave it throughout this new development. This name is so fitting with our vision for the property as a travel-worthy destination, a place to call home, and a close-knit community of artisans and makers.”

Springdale’s rich history laid the creative and conceptual foundation for the name Artisan Village. In 1805, John Baldwin platted the earliest incarnation of the city of Springdale. Baldwin was not just a pioneer, he was a blacksmith and a scythe maker, and his passion for creating things with his own hands was well known across the area. Several other early settlers also shared this passion for creation, as the town was filled with blacksmiths, manufacturers, merchants, tailors, cobblers and inventors.

“In those days, Springdale was a true Artisan Village, where local meant everything,” said Kash Shaikh, Founder and CEO, BSB Group International. “The village was built, piece by piece, by people who were passionate about their craft and inspired about sharing that passion with others. Families lived over, behind or next door to some type of workshop. And the shop was much more than where you plied your craft, it was truly the center of family and social life, so that work and home were completely integrated. That early village served as the blueprint of what we all hope to create – and recreate – with the new development.”


The $1 billion Tri-County Mall Redevelopment project will transform the largest – and mostly vacant – shopping mall in Greater Cincinnati into one of the largest mixed-use developments in the state. It will include new apartment communities, restaurants, retail and office spaces, educational facilities, entertainment, and recreational areas, a culinary center, and 15 acres of green space, including a dog-friendly restaurant with an accompanying park.

“One of the things that we have most been looking forward to is the reveal of this name, this unique brand identity, for the redevelopment,” said Michael VanHuss, Founder of Park Harbor Capital. “While we have immense respect for the legacy of the Tri-County Mall and the way it served the Springdale community for many years, we look forward to building Artisan Village into a place all its own. A place where people can live, create, and enjoy for years to come.”

The project will be completed over five phases, with the full build of the entire 76-acre site completed in approximately 10 years. Phase-1 of the development, scheduled to begin later this year, will include 450 multifamily housing apartments, 40,000 square feet of retail space and restaurants, and 110,000 square feet of recreational space, including a 38,000 square foot fitness center. Several health and wellness amenities will also feature in the initial phase, including walking and cycling trails and a bioswale and park.

In conjunction with the naming reveal, BSB and the development team have launched a new website – – as well as social media channels. Other local events and announcements will continue, with the groundbreaking slated for later this year.

“Back in the early days, Springdale was known as a welcoming, eclectic, and handmade Artisan Village that anyone, from anywhere, could visit, stay, and call home,” said Shaikh. “And now today, more than 200 years later, we want to make it that place again.”

About MarketSpace Capital

MarketSpace Capital, LLC is a Houston, Texas-based private equity real estate development firm focused on ground-up developments and value-add investments throughout the United States. Through its relationships, expertise, and disciplined, data-driven analysis, the company’s veteran staff maximizes value creation through a comprehensive, programmatic and conservative investment philosophy and asset management approach. For more information, visit

About Park Harbor Capital

Park Harbor Capital, LLC is a full spectrum commercial real estate firm based in Dallas, Texas. The principals at PHC have been involved in acquisition, value-add, adaptive reuse, design, development, construction and continued operations in almost every commercial asset class ranging from a few million dollars to projects exceeding $1B in total scale. Michael VanHuss, Managing Principal at PHC, has a history of hands-on leadership with iconic redevelopments, including the $275 million restoration of The Statler, one of America’s Historic Hotels, and the $1.5 billion redevelopment of Collin Creek Mall in Plano, Texas.

About BSB Group International

BSB Group International is a global Growth Strategy and Services firm providing end-to-end management consulting, brand building and digital content and communications for Fortune 500 companies and fast-growing startups. One of the fastest growing agencies in the country, the firm helps partner companies drive profitable growth via yearly support plans. Past and current clients include PepsiCo, H-E-B, GoodRx and The Kroger Co. Named to the “Best Places to Work” lists by the Cincinnati Business Courier and the Silicon Valley Review, BSB Group International is headquartered in Cincinnati, Ohio. BSB Group was founded by award-winning brand builder and entrepreneur, Kash Shaikh, in 2018. To learn more, visit

For media inquiries, please contact Allison Baker, BSB Group International:


Phone: 513.607.0911

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